Keratin
infused range of hairstyling gadgets that style, care and protect the hair.
October 10, 2013, Delhi,
India: Philips India, a leading Health and Well-being company, today
launched the first Keratin infused hair appliances range in India. Marketed
under the brand name KeraShine, the new range of Keratin infused appliances
will include a multi-styling brush -GlamStyler, a Hair Straightener and a Hair
Dryer.
Keratin, a fibrous
protein, forms the main structural component of human hair. Infusion of Keratin
rejuvenates and revitalizes hair, giving it a softer, silkier feel. The new KeraShine
range offers a portfolio of quick styling appliances to create glamorous
hairstyles at home, giving women the freedom to sport a new look every day.
While the Keratin infused in the ceramic plates of the appliances smoothens
hair by closing cuticles, ions reduce frizz and make hair dust repellent.
Highlighting the innovation in this product range, Mr. ADA
Ratnam, President, Consumer Lifestyle, Philips India said “In India, healthy,
shiny and soft hair is considered the epitome of a woman’s beauty. In today’s
fast paced lifestyle, while women want to experiment with their hair styles,
they have little time to care for their hair. Philips’ new KeraShine range not
only gives women the freedom to style their hair fearlessly every day, it also
protects their hair against pollution, keeping them soft and safe. ”
Consumer research conducted by Philips reveals that dryness,
pollution and hair fall are cited as the leading hair problems by 31, 41 and 40
percent women respectively. On the other hand, with constant exposure to
international markets and changing dressing trends, women in India are also
adopting versatile hairstyles and are experimenting with their looks. The
Haircare appliances market has thus seen tremendous growth over the past few
years, with an exceptionally high growth in multi-stylers. With a product range
like KeraShine, Philips intends to empower women to style every day, while also
caring for their hair.
Following the launch of the KeraShine range, Philips will
also release10 Do-It-Yourself hairstyling videos to help women create new
hairstyles using the GlamStyler. This is a special marketing initiative keeping
in mind the upcoming festive season. These videos will present a step-by-step
hair-styling tutorial and will be hosted on Philips’ YouTube Channel.
The unique design of the Kerashine range, with its
distinctive Black and Gold look, makes it the perfect gift for the festive
season as well. The range includes three products to suit different styling
needs:
KeraShine
Glam StylerHP8632
This
innovative Glam Styler helps give volume to hair and helps create a wide
variety of hair styles
•
Retractable bristles: The unique retractable bristles ensure perfect results
and make styling as easy as combing your hair
• Keratin
infusion: Keeps the hair soft, silky and shiny
• Ion
conditioning: Protects hair against pollution by making them dust repellant
Product
Price : Rs.2595/-
KeraShine
StraightenerHP8316
This unique
straightener provides exceptionally fast and smooth straightening experience
• Keratin infused ceramic plates: These plates are uniquely
designed to provide the ultimate shine and for ultra-smooth gliding
• Ion
conditioning: Protects hair against pollution by making them dust repellant
• Extra wide straightening plates: Designed specifically for
thick or long hair characteristic to Indian women, the increased plate width
can straighten more hair in one go and help reduce the time taken for styling
Product
Price : Rs.2695/-
KeraShine
HairdryerHP8216/00
The
Kerashine Hair Dryer protects hair from overheating and keeps them shiny and
health
• EHD (Even Heat Distribution) technology: This technology
uses a uniquely designed and keratin coated air outlet, to ensure heat is
always distributed very evenly, thus protecting hair from overheating on excess
use
• Shine Ionic Care: This gives efficient anti-static, Ion
conditioning for shiny, frizz free hair
Product
Price : Rs.2295/-
About Royal
Philips Electronics :
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a
diversified health and well-being company, focused on improving people’s lives
through meaningful innovation in the areas of Healthcare, Consumer Lifestyle
and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of
EUR 24.8 billion and employs approximately 116,000 employees with sales and
services in more than 100 countries. The company is a leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as male shaving and grooming and oral
healthcare. News from Philips is located at www.philips.com/newscenter.
For further
information, please contact:
Nirjhara
Rastogi
Corporate
Communications, Philips India
E:
Nirjhara.rastogi@philips.com
M:
9810740777
Ashish
Trivedi
Avian Media
E:
Ashish@avian-media.com
M:
9910909802